The customer journey has never been easy, but it’s just gotten harder due to the rise of mobile devices. With all the time that consumers spend on their phones and tablets, marketers have a finite amount of time to capture their attention. For businesses who are struggling to sell products through traditional marketing channels, augmented reality provides a new way to reach customers and wow them with captivating content right in their own homes. In this article, we will explore four ways that AR helps customers and businesses alike by making their customer experience more personal and memorable.
What is AR (Augmented Reality)?
AR is a technology that allows users to view digital content in the real world. This can be done through a headset, such as the Oculus Rift, or by using a smartphone or tablet with an AR app. The digital content can be anything from 3D models to videos, and it can be interacted with using a variety of input methods, such as hand gestures, voice commands, or eye tracking.
AR has many potential applications in different industries, but it is particularly well-suited for retail and e-commerce. In retail, AR can be used to help customers visualize products in their homes before they purchase them. This can be done by providing digital renderings of products that can be placed in the customer’s environment through an AR app. For example, IKEA Place is an AR app that lets users see how furniture would look in their home before they buy it. In e-commerce, AR can be used to provide an immersive experience for customers when shopping online. For example, Amazon’s AR View allows users to see how products would look in their homes before they purchase them.
AR also has the potential to transform the customer journey by providing a more personalized and interactive experience. For example, Sephora’s Virtual Artist app uses AR to let users try on different makeup looks and find the perfect shade of foundation for their skin tone. This kind of personalized service can help create a more engaged and loyal customer base.
Why Customers Might Need an AR Assistant?
When it comes to customer service, augmented reality (AR) is providing new opportunities for businesses to engage with their customers.
Assuming that the blog article is discussing how AR can be used to improve the customer journey, one potential reason why customers might need an AR assistant is if they are struggling to use a product or service. This could be because the product or service is complex, or because the customer is not familiar with it. An AR assistant could help by providing step-by-step instructions or guidance on how to use the product or service.
Another reason why customers might need an AR assistant is if they are struggling to find something. This could be because they are in a large store and cannot find the item they are looking for, or because they do not know where to start when searching for a particular type of product or service. An AR assistant could help by providing directions or pointing them in the right direction.
Finally, customers might need an AR assistant if they are simply having a bad day and need some assistance. This could be because they are feeling overwhelmed, stressed, or frustrated. An AR assistant could help by providing encouragement, support, and motivation.
How Does Augmented Reality (AR) Transform the Customer Journey?
AR can provide an enhanced customer experience by bringing digital content into the physical world. For example, retailers can use AR to give customers a virtual tour of their store or provide interactive product demonstrations.
AR can also be used to create a more personalized customer journey. For example, beauty brands can use AR to let customers try on products before they buy them, and furniture stores can use AR to help customers visualize how products will look in their homes.
In addition, AR can be used to improve customer service and support. For example, businesses can use AR to provide step-by-step instructions for complex tasks or visualize data and information in a more user-friendly way.
4 Ways Augmented Reality (AR) Transforms the Customer Journey
Here are some of the ways AR is transforming the customer journey:
1. Providing an immersive experience: AR can provide an immersive experience that allows customers to interact with products in a realistic way. This can be particularly useful for products that are difficult to visualize, such as complex machinery or architectural designs.
2. Enhancing customer service: AR can be used to enhance customer service by providing interactive instructions or troubleshooting steps. This can help reduce support costs and improve customer satisfaction.
3. Enabling remote collaboration: AR can enable businesses to provide remote collaboration capabilities, allowing customers to collaborate with experts in real time regardless of location. This can be particularly helpful for businesses with global operations.
4. Generating new sales opportunities: AR can be used to generate new sales opportunities by providing interactive product demonstrations or personalized recommendations. This can help businesses increase conversion rates and average order values.
How Will It Help Retailers In The Future?
1. Augmented reality will provide customers with a more immersive and interactive experience when shopping.
2. Retailers will be able to create customized experiences for customers based on their individual needs and preferences.
3. Augmented reality will enable retailers to better understand customer behavior and trends.
4. Retailers will be able to use augmented reality to improve the efficiency of their operations.
5. Augmented reality will allow retailers to reach new markets and customer segments.
AR is quickly becoming one of the most popular technologies, with a wide range of potential applications. In the customer journey, AR can be used to provide an immersive and interactive experience that can improve brand awareness and loyalty, as well as increase sales. With so many benefits, it’s no wonder that AR is transforming the customer journey for businesses all over the world.